Wholesale and B2B
Built for serious buying.
Trade terms, saved lists and a portal the buyer can use without calling the office. Fáilte Foods moved off Magento onto Shopify Plus and Business Central.
See the wholesale buildStrategy, design and growth
Commerce built to perform.
We design and build Shopify stores for businesses that need the work done properly.
Hired by retail and wholesale teams across the UK and Europe.
Teams we have worked with
Results from stores that are live.
These numbers come from published work. We would rather show four real outcomes than a wall of claims.
6×
Forty Clothing conversion, from 0.8% to 4.6%
300%
More orders at Surrey Cricket Club after launch
500%
Rise in customer onboarding at Fáilte Foods
30%+
Wholesale conversion on the Fáilte Foods store
What we do
Six ways in. Most projects start with one of them and pick up the others as the store gets real.
- New stores and redesignsShopify design and buildFrom ordinary to extraordinary. Custom Shopify design and build with structure, content and launch care included.See this service
- Magento, WooCommerce, Wix and custom platformsShopify migrationsMove to Shopify without losing customers, orders or search equity. Any platform. The biggest ones called out.See this service
- Wholesale and tradeB2B commerce on ShopifyMake it easy for trade customers to buy online. Their prices, reorder tools and an ERP that stays honest.See this service
- ERP and the systems around the storeShopify apps and integrationsCustom Shopify apps and ERP links for Business Central, Odoo, NetSuite, SAP and Sage. Stock, price and orders kept honest.See this service
- The month after launch, and the year after thatShopify support and growthWe monitor, improve and implement so the store keeps performing. Packages from £400 a month, plus Growth for unlimited requests.See this service
- Unlimited requests and conversion workGrowth subscriptionA senior Shopify team that builds what you ask for and finds what to fix next. From £3,000 a month, no contract.See this service
Selected work
A collector catalogue, wholesale food, streetwear, heritage knitwear and a cricket club. The brief changes. The standard does not.
Retail and direct
A store that converts, then brings people back.
Forty Clothing took online from a side channel to half of retail sales. Bosie replaced a Wix store and now sells in the UK and the US.
See the retail buildApps and integrations
The stack around the store matters as much as the theme. These are tools we install, connect and keep honest.
What we bring to a store
Six kinds of work, done together. This is the difference between a theme and a store that can trade.
Experience
We have done this for wholesale, sport, heritage and collector catalogues. The problems repeat, and we have already fixed them on a live store.
Shopify
We know where Shopify and Shopify Plus carry the business, and where they need custom work. That includes companies, checkout rules and apps.
Structure
Lines, variants, collections and pre-orders are decided before the theme. Star Action Figures is that kind of catalogue.
Design
The store should look considered, and your team should be able to change it without a developer for every banner.
Customer experience
The phone journey, the account, the reorder and the decision to buy. Forty Clothing moved conversion from 0.8% to 4.6%.
Integrations
Business Central, Odoo and the feeds that keep stock and price honest. If those systems disagree, the store starts to lie.
Shopify support
The launch is the start, not the handoff.
A lot of stores go quiet once they are live. Support keeps someone on the store. Growth is for teams that want unlimited requests and conversion work in the same backlog.
Growth subscription
Unlimited requests. One flat fee. Most tasks in one to three days.
A senior Shopify team that builds what you ask for and finds what to fix next. Development, conversion work, support and a monthly review against your baseline.
From £3,000a month
No contract. Pause or cancel with 30 days notice.
- One or two active tasks at a time
- Monthly conversion recommendations
- Priority response when something breaks
- Growth and Growth Plus plans
Lighter packages
Need monitoring and a steadier monthly cadence first? Start here and move up when the store needs more.
- MaintainStable stores that need someone watching, not a growth programme.£400 a month
- OptimiseGrowing stores that want two improvements shipped every month.£1,000 a month
- AccelerateScaling stores that want four improvements a month and a closer rhythm.£2,000 a month
What clients say
From the outset, parallel took the time to understand our business, how we operate and what we actually needed from the new site.
Wayne Collins
Founder and Director
parallel played a crucial role in our transition from Magento to Shopify Plus. We have kept working together on retention and sales.
Grant Rennie
Director
It was great to deal with someone from start to finish. He has never backed down from a challenge and always found a solution.
Samuel
Commerce director
We were incredibly impressed with the seamless redesign and migration of our website.
Kyron Keogh
Owner
From the work
All insights- InsightShopify growth subscription or an in-house developerA Shopify growth subscription or an in-house developer. What the monthly fee covers, what clients say about staying, and when a hire is the better call.Read
- InsightWhen to move from Shopify support to GrowthWhen a Shopify support package is enough, and when to move to Growth. Read it from the backlog, the traffic and how often a small job waits on a quote.Read
Questions before the call
If yours is not here, send it. The first conversation is for the messy version of the problem.
Book a callHow long does a Shopify build take?
A focused store is often eight to fourteen weeks. A wholesale migration with an ERP takes longer. After the first call we will tell you which one you are in.
Do you only work on Shopify Plus?
We build on Shopify and Shopify Plus. Plus is the right call when you need company accounts, heavier checkout rules or a larger operation.
Who will we actually work with?
You work with Matthew Collins and the people building the store. The project is not passed to an account manager who was not in the room.
Can you look after the store after launch?
Yes. Support starts at £400 a month and runs month to month. Packages and the Growth subscription are on the support page.
Tell us where you are stuck.
Send the store URL. We will tell you what we would fix first, and whether a build, a migration or support is the right start.