The 5-Minute Email Deliverability Checklist: How to Comply with 2024 Google & Yahoo Rules

The 5-Minute Email Deliverability Checklist: How to Comply with 2024 Google & Yahoo Rules

Bymatt@parallelcommerce.co.uk

Is your e-commerce brand generating thousands in revenue from email marketing, only to discover your messages are silently dying in spam folders? You’re not alone. In 2024, Google and Yahoo rolled out significant updates to their sender requirements, making a proper technical setup mandatory. For most e-commerce brands, who are considered “bulk senders,” ignoring these…

How to Build a High-Converting Welcome Series Flow for Your E-Commerce Brand

How to Build a High-Converting Welcome Series Flow for Your E-Commerce Brand

Bymatt@parallelcommerce.co.uk

Introduction Driving consistent, automated revenue requires more than one-off promotions or a simple “thanks for signing up.” The Welcome Series flow is your first and most critical opportunity to turn new subscribers into loyal customers. In this post, you’ll learn: 1. What Is a Welcome Series Flow? A Welcome Series flow is an automated sequence…