A warm welcome to better wholesale
Being the leading Scottish Wholesaler comes with the responsibility to provide best in class service to your customers. We delivered best in class eCommerce for Failte and their customers.
B2B Food and Drinks Wholesaler
Scotlands Leading B2B Wholesaler
Fáilte Foods were operating with a Magento setup that was disconnected from their ERP and doing nothing to bring the convenience of online ordering to their customers. As they moved to Microsoft Business Central, the opportunity was clear: rebuild their commerce operation properly, connect everything, and give their customers a reason to order online. They needed a partner who could handle the complexity and get it done right.
Shopify · Fractional eCommerce direction
What we did
- Full migration from Magento to Shopify Plus, including companies, customers and products
- Microsoft Business Central integration with real-time order and customer synchronisation
- Custom date-based pricing system for delivery processing
- Custom favourites list feature, allowing customers to save and reorder with ease
- Theme design and development tailored to B2B workflows
- Brand strategy, onsite advertising placements and customer self-service tooling
Partnership
The Detail
Three things made this project genuinely complex.
The first was data integrity. Fáilte had just migrated to Business Central when the project started, meaning a lot of configuration was still in progress. We worked through the detail carefully to ensure product syncing was accurate and that everything landing in Shopify was clean and reliable from day one.
The second was customisation depth. B2B wholesale has processes that standard themes aren't built for. Getting the ordering flow, pricing logic and account management to work intuitively for trade customers required significant theme development – but it was essential to making the platform actually usable.
The third was continuity. Despite Magento's shortcomings, a core group of customers used it regularly. Preserving their order history, account data and uninterrupted access during cutover wasn't optional – it was the baseline.
The Results
The reception from existing customers at launch was immediate and positive. Customer onboarding onto the new platform increased by over 500%, driven largely by how straightforward the process had become. Conversion rate sits above 30% – a strong number for any commerce operation, and particularly impressive in a wholesale context where repeat ordering behaviour is everything. Returning customer rates have exceeded expectations, and positive feedback from the existing customer base is actively driving new sign-ups.